The Corona Software Development Kit is a popular tool for game developers across platforms. It is also widely used for developing cross platform applications which run on iOS, Windows and Android. Many games built using Corona have snuck their way to the top of the iOS and Android App Stores. The Corona SDK offers portability, …
App development for Android, iPhone and Windows has been extensively used for increasing productivity in the workplace. So much so that, almost every department of an industry runs today smoothly thanks to either mobile or desktop applications. But now, the industry has found a new way of getting you to put in those crucial extra …
App Store Optimization or ASO is an extremely popular term in the mobility industry. Knowing how to be visible on the Apple App Store for instance, is as important as knowing how to develop an iPhone app. The surest way to get people to notice your app is to be at the top of your …
Technology is constantly evolving. In an industry like Information Technology, each day throws up a new problem, tackled by an innovative revelation. While the development in this arena is pretty divergent, the underlining motivation remains unchanged. The need to create a quicker and simpler solution. However, whether these ‘quick solutions’ that have entered the market …
Entrepreneurs and business owners have always looked upon mobility with suspicion. Surveys show them citing various reasons for this, ranging from security concerns to fear of over-complicating simple business procedures. But let us get real. The industry and your market are not going to wait for you to shed these inhibitions. Your customers will demand …
For running a successful application, knowing your customer is a must. And the only way to know customer is to study them. This means you need to collect a lot of information about them. How would you deal with this data? Application developers are constantly looking for solutions to easily manage this mammoth amount of …
Techniques like App Store Optimization, getting good reviews and extensive advertisements are great ways to bring new users to your app. However, to stay afloat and dominate the app market you have to be able to retain your customers. Statistics show that over 80% of the people that download an app, completely stop using it …
One of the first things users look at before deciding to install an application is the number of downloads and the rating. While everyone likes to look at the rating before they download an app, users are always reluctant to rate it. And surprisingly, this is not because they did not enjoy the application. Users …
In the last edition of my column, I had begun exploring ways in which you could monetize your app and create an effective marketing strategy. In this follow up article we will continue to look at marketing ideas for your application. In-app advertising is an effective strategy and time tested strategy to make money off …
Developing an application is no easy task. Yes, there are thousands of exciting tools you can choose from to ease you through it, but coming up with a complete application ready for the market is difficult. You will probably be plagued with doubts about the viability and usability of your application throughout the development process. …