One of the first things users look at before deciding to install an application is the number of downloads and the rating. While everyone likes to look at the rating before they download an app, users are always reluctant to rate it. And surprisingly, this is not because they did not enjoy the application. Users …
In the last edition of my column, I had begun exploring ways in which you could monetize your app and create an effective marketing strategy. In this follow up article we will continue to look at marketing ideas for your application. In-app advertising is an effective strategy and time tested strategy to make money off …
Developing an application is no easy task. Yes, there are thousands of exciting tools you can choose from to ease you through it, but coming up with a complete application ready for the market is difficult. You will probably be plagued with doubts about the viability and usability of your application throughout the development process. …
If you want to master iOS application development, you should be giving the design aspect of your app a lot of thought. One of the major reasons people use Apple devices is the elegant User Interface and smooth navigation. So make sure you get it right in your application as well. Here are some basic …
A couple of weeks ago I had talked about the wide acceptance of the Agile development methodology by enterprises today. However a large number of application development projects undertaken today still follow the older Waterfall approach. Also known as the linear sequential life cycle model, this methodology follows a contiguous approach. Only after the completion …
While Appcelerator’s Titanium is probably one of their most famous products, the Appcelerator Platform has now been widely adopted by enterprises to build custom business applications. With apps like Facebook Messenger and Instagram being extremely user friendly and well structured, developers have come under immense pressure to develop custom applications of that standard. Appcelerator Platform …
Android is probably one of the most challenging platforms to develop applications on. Unlike as in iOS application development, Google gives both Android application developers and Android device manufacturers complete freedom to create their product and this has lead to thousands of devices with varied hardware and software specifications. This makes your job as an …
Testing and adding the final touches to an application often presents as quite a challenge for the application development team. Getting it to the finishing line means creating a product you are completely satisfied with and that in itself is a herculean task. Encountering too many roadblocks? Here are some strategies you can adopt while …
Today enterprises are slowly moving towards cross platform app development for their software needs. The wide variety of tools and their diverse functionality allow developers to create an app across platforms while maintaining a native feel. Corona is one such development tool used to build iOS and Android applications. Promising to outperform platforms like Phonegap …
Outsourcing your development needs is a great way to boost the technological reach of your enterprise. In addition to being a cheaper and swifter solution, outsourcing makes room for diversity, expertise, easier management and so much more. Adding temporary members to your team would mean a fresh innovative perspective into old problems. It is also …