The immense popularity of online marketplaces like eBay and Flipkart has paved the way for a new trend in technology, offering services like application development online. This is great news for application developers who are just starting out their careers. Through a marketplace, they will get to advertise and market their services and find a[…]
Entrepreneurs and business owners have always looked upon mobility with suspicion. Surveys show them citing various reasons for this, ranging from security concerns to fear of over-complicating simple business procedures. But let us get real. The industry and your market are not going to wait for you to shed these inhibitions. Your customers will demand[…]
Windows had always struggled to make an impact in the mobile platform arena. Grossly overshadowed by Android and iOS, the Nokia Lumia series was one of the few successful smartphones that ran on the OS. HTC are taking Windows smartphones to the next level with the release of the HTC One M8, their most popular[…]
For running a successful application, knowing your customer is a must. And the only way to know customer is to study them. This means you need to collect a lot of information about them. How would you deal with this data? Application developers are constantly looking for solutions to easily manage this mammoth amount of[…]
It is that time of the year again. Everyone is eagerly awaiting the release of the next iPhone, the iPhone 6. Apple never fails to release a phone a year and we never fail to get excited about it. We have seen some promising releases this year like the Xperia Z2 and the Samsung S5,[…]
Rumors are abuzz about the new Galaxy Note 4. A sequel to the Note 3, one of the best-selling phones of last year, the Note series promises to get bigger ( thankfully, not literally) and better. Samsung, the most popular smartphone brand in the market, was quite daring with Note 3. This phone for the[…]
Techniques like App Store Optimization, getting good reviews and extensive advertisements are great ways to bring new users to your app. However, to stay afloat and dominate the app market you have to be able to retain your customers. Statistics show that over 80% of the people that download an app, completely stop using it[…]
Of late most marketing and advertising takes place inside the confines of the application itself. In app messaging and push notifications are popular marketing techniques used to engage the application users. In this column we will compare these two methods and explore which avenue would better suit your model of app development. Push Notifications Push[…]