Entrepreneurs and business owners have always looked upon mobility with suspicion. Surveys show them citing various reasons for this, ranging from security concerns to fear of over-complicating simple business procedures. But let us get real. The industry and your market are not going to wait for you to shed these inhibitions. Your customers will demand …
It is that time of the year again. Everyone is eagerly awaiting the release of the next iPhone, the iPhone 6. Apple never fails to release a phone a year and we never fail to get excited about it. We have seen some promising releases this year like the Xperia Z2 and the Samsung S5, …
Rumors are abuzz about the new Galaxy Note 4. A sequel to the Note 3, one of the best-selling phones of last year, the Note series promises to get bigger ( thankfully, not literally) and better. Samsung, the most popular smartphone brand in the market, was quite daring with Note 3. This phone for the …
Techniques like App Store Optimization, getting good reviews and extensive advertisements are great ways to bring new users to your app. However, to stay afloat and dominate the app market you have to be able to retain your customers. Statistics show that over 80% of the people that download an app, completely stop using it …
Of late most marketing and advertising takes place inside the confines of the application itself. In app messaging and push notifications are popular marketing techniques used to engage the application users. In this column we will compare these two methods and explore which avenue would better suit your model of app development. Push Notifications Push …
The Tizen OS, which has been talked about for quite some time now, has finally emerged into the market. Samsung is moving away from Android, now giving you a new alternative to Android, iOS and Windows. Built in collaboration with Intel, Samsung’s Tizen is an Open Source Linux based platform. Being Open Source, like Android …
One of the first things users look at before deciding to install an application is the number of downloads and the rating. While everyone likes to look at the rating before they download an app, users are always reluctant to rate it. And surprisingly, this is not because they did not enjoy the application. Users …
If you want to master iOS application development, you should be giving the design aspect of your app a lot of thought. One of the major reasons people use Apple devices is the elegant User Interface and smooth navigation. So make sure you get it right in your application as well. Here are some basic …
Android is probably one of the most challenging platforms to develop applications on. Unlike as in iOS application development, Google gives both Android application developers and Android device manufacturers complete freedom to create their product and this has lead to thousands of devices with varied hardware and software specifications. This makes your job as an …
Testing and adding the final touches to an application often presents as quite a challenge for the application development team. Getting it to the finishing line means creating a product you are completely satisfied with and that in itself is a herculean task. Encountering too many roadblocks? Here are some strategies you can adopt while …