Introduction If you plan to launch a mobile app, it is only the beginning of the journey because with millions of apps competing for user attention, visibility inside app stores like the Apple App Store and Google Play Store has never been more critical. This is where App Store Optimization (ASO) comes into play. …
In the last edition of my column, I had begun exploring ways in which you could monetize your app and create an effective marketing strategy. In this follow up article we will continue to look at marketing ideas for your application. In-app advertising is an effective strategy and time tested strategy to make money off …
Developing an application is no easy task. Yes, there are thousands of exciting tools you can choose from to ease you through it, but coming up with a complete application ready for the market is difficult. You will probably be plagued with doubts about the viability and usability of your application throughout the development process. …