Entrepreneurs and business owners have always looked upon mobility with suspicion. Surveys show them citing various reasons for this, ranging from security concerns to fear of over-complicating simple business procedures. But let us get real. The industry and your market are not going to wait for you to shed these inhibitions. Your customers will demand …
For running a successful application, knowing your customer is a must. And the only way to know customer is to study them. This means you need to collect a lot of information about them. How would you deal with this data? Application developers are constantly looking for solutions to easily manage this mammoth amount of …
Techniques like App Store Optimization, getting good reviews and extensive advertisements are great ways to bring new users to your app. However, to stay afloat and dominate the app market you have to be able to retain your customers. Statistics show that over 80% of the people that download an app, completely stop using it …
One of the first things users look at before deciding to install an application is the number of downloads and the rating. While everyone likes to look at the rating before they download an app, users are always reluctant to rate it. And surprisingly, this is not because they did not enjoy the application. Users …
In the last edition of my column, I had begun exploring ways in which you could monetize your app and create an effective marketing strategy. In this follow up article we will continue to look at marketing ideas for your application. In-app advertising is an effective strategy and time tested strategy to make money off …
Developing an application is no easy task. Yes, there are thousands of exciting tools you can choose from to ease you through it, but coming up with a complete application ready for the market is difficult. You will probably be plagued with doubts about the viability and usability of your application throughout the development process. …
Outsourcing your development needs is a great way to boost the technological reach of your enterprise. In addition to being a cheaper and swifter solution, outsourcing makes room for diversity, expertise, easier management and so much more. Adding temporary members to your team would mean a fresh innovative perspective into old problems. It is also …
The market is flooded it with apps today. With the wide variety available for them, the users are only getting more picky. Users scrutinize and critique every aspect of an app. To get ahead in this crazy competition good reviews and loyal customers are the key. And the easiest way to get them? Interface and …