Revving Up Your Marketing Strategy -II

In the last edition of my column, I had begun exploring ways in which you could monetize your app and create an effective marketing strategy. In this follow up article we will continue to look at marketing ideas for your application. In-app advertising is an effective strategy and time tested strategy to make money off

Revving Up Your Marketing Strategy – I

Developing an application is no easy task. Yes, there are thousands of exciting tools you can choose from to ease you through it, but coming up with a complete application ready for the market is difficult. You will probably be plagued with doubts about the viability and usability of your application throughout the development process.

Outsourcing iOS App Development

Outsourcing your development needs is a great way to boost the  technological reach of your enterprise. In addition to being a cheaper and swifter solution, outsourcing makes room for diversity, expertise, easier  management  and so much more. Adding temporary members to your team would mean a fresh innovative perspective into old problems. It is also

Cloud Computing: The Private, Public and Hybrid Cloud

Working on the Cloud can do wonders for your enterprise. For one, it helps reduce the infrastructure requirement thereby drastically reducing expenditure on hardware and software. It also helps increase output of your employees, increases accessibility of data, reduces human resource requirement and so much more. But like everything else, it would be extremely foolish